About us
Feeling comfortable in what you're wearing has always been at the heart of Iona Lily. Designer Iona has always opted for the more relaxed fits and has always had a special interest in Vintage and couture fashion, the natural world, sculpture and fine art and connections with people & earth.
This has evolved Ionas designs into what they are today. Iona has always had a huge interest in the world we live in, from nature to what we wear each day. Sustainability and and designing unique pieces has always been at the forefront when creating and hand making pieces. This is why we try and use as much deadstock material as possible and only make orders in house to keep the brand ethical.
Growing up in the English countryside in a creative family, Iona's interest in the arts & spiritual world has always had an impact on the way she designs. Sketching animals and florals / botanicals has become a little trademark for Iona Lily. Growing up in her dads sculptural world has shaped the way Iona thinks about constructing wearable pieces for everyday.
Iona Lily has blossomed into an innovative ready-to-wear brand with its iconic trousers, to timeless tops, to intriguing hot pants and sexy swimwear. Giving the wearer confidence and feel good energy.